Introducing a Large Number of New Contemporary Brands
Shinsegae Department Store announced on the 2nd that it has renovated the Young Fashion store on the 4th floor of its Yeongdeungpo Times Square branch in Seoul.
Starting with the overseas contemporary specialty hall on the 2nd floor in March, followed by the domestic women's specialty hall on the 3rd floor and the Fashion Street on the B2 floor, the renovation was completed by newly remodeling the 4th floor, finalizing the renewal of the fashion section.
Shinsegae Department Store has completed the renovation of the 4th floor at the Times Square branch, finishing the refurbishment of the fashion hall. [Photo by Shinsegae Department Store]
The newly renovated Young Fashion store has been filled with emerging contemporary brands such as 'The Ilma', 'Loeuvre', and 'Lookcast', which have proven popular at the Gangnam and Centum City branches. Brands that have gained attention online, including Artid, Ssunus, Merci en S, and Sistina, have also been introduced.
Shinsegae Department Store expects that this renewal will accelerate its efforts to target the younger generation in the western Seoul commercial district. Among Shinsegae Department Store branches, the Times Square branch has a customer base under 30 years old accounting for 47%, exceeding the average of all branches (41%). Sun Hyun-woo, head of fashion at Shinsegae Department Store, said, "We will continue to propose content that matches changing trends and transform into a department store that meets customer demands."
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