Hansomeon Introduces Italian Luxury Brand 'Annona' to Korea for the First Time

Opening of the Only Exclusive Store in Korea on the 3rd Floor of Apgujeong Main Branch

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 28th that it will open the only exclusive store of 'Agnona' in Korea on the 3rd floor of Hyundai Department Store Apgujeong Main Branch.

Founded in 1953 in the Italian Alps, Agnona is a brand renowned for using premium materials such as high-quality cashmere, offering comfortable wear and elegant silhouettes.

At the Apgujeong Main Branch store, the entire collection will be showcased, including Agnona's new products for this fall and winter season, as well as women's and men's clothing and accessories.

Representative products include the 'Cashmere Ghiblino Scarf' featuring a logo patch detail, the 'Mureto Cashmere Light Short Jacket' with a soft texture and trendy design, and the signature and best-selling 'Cashmere Lipstick Jersey Knit.'

Hansome planned the store interior in collaboration with Agnona's dedicated architectural team, following the design philosophy of Agnona's CEO and Creative Director, Stefano Aimone. The interior features traditional Venetian floor designs and furniture combining glass and wood to create a luxurious atmosphere. The store walls are decorated with premium marble.

A Hansome official stated, “Starting with the first store opening at Apgujeong Main Branch, we will gradually expand Agnona stores. We will continue to introduce various brands that can satisfy the diverse tastes of domestic consumers.”