Starbucks 'French Vanilla Latte' Sells 1.5 Million Cups... Sales Extended Until September

Continuous Requests for Regular Sales Following Danjong News
"Considering Possibility of Switching to Regular Menu"

Starbucks Korea announced on the 28th that it will extend the sale of the globally popular beverage "French Vanilla Latte," launched to celebrate the 25th anniversary of its opening, until the end of September.

Last month, Starbucks introduced a total of five new beverages through a new promotion, including the French Vanilla Latte, "The Melon of Melon Frappuccino," "Jeju Palsak Grapefruit Honey Blended," as well as the "London Fog Tea Latte" and "Oliato Golden Foam Iced Shaken Espresso with Hazelnut."

These beverages, which reinterpret popular Starbucks drinks from the U.S., Japan, and other global markets along with domestic summer bestsellers, have proven their popularity by surpassing one million cups sold for most of the drinks, gaining word-of-mouth from customers who tasted them overseas first and positive reviews from domestic consumers.

In particular, the French Vanilla Latte, which was originally launched in the U.S. and reinterpreted for the domestic market, recorded the highest sales among the five global popular beverages with 1.5 million cups sold, ranking first in beverage sales during the promotion period. The Jeju Palsak Grapefruit Honey Blended and The Melon of Melon Frappuccino followed with about one million cups each.

The French Vanilla Latte features two shots of Blonde Espresso in a tall size, characterized by a rich coffee flavor combined with deep French vanilla notes. In consumer satisfaction surveys, the harmonious blend of smooth coffee and vanilla has been evaluated as the driving force behind its popularity.

By age group, about 51% of customers who purchased the French Vanilla Latte were in their 20s and 30s, indicating strong popularity among the younger generation who enjoy rich coffee and sweet flavors. Additionally, it recorded the highest number of responses in beverage satisfaction evaluations among Starbucks members, further proving its popularity.

As customers continuously requested the French Vanilla Latte to be sold regularly following news of its discontinuation, Starbucks unusually extended the sales period until September and is currently considering making it a permanent menu item.

Starbucks beverages that were initially released as seasonal limited drinks and later converted to regular sales include "Grapefruit Honey Black Tea," "Earl Grey Vanilla Tea Latte," and "Starbucks Dolce Latte."