Musinsa Standard Opens at Galleria Gwanggyo Branch... Flags Planted by 5 Major Retailers

Opened on Basement 1st Floor of Galleria Gwanggyo Passage... 224 Pyeong in Size
All Five Major Distributors Settled in Just 5 Months

Musinsa's private brand (PB) 'musinsa standard' announced on the 28th that it will open a new store at Galleria Gwanggyo, operated by Hanwha Galleria, on the 29th.

With this, musinsa standard has established its presence in all five major domestic department store operators within just over five months since its first shop-in-shop entry into an offline large mall this year.

Interior view of the Musinsa Standard Galleria Gwanggyo store. [Photo by Musinsa]

musinsa standard will unveil its offline store on the basement 1st floor of the Passage at Galleria Gwanggyo on the 29th. The total store size is approximately 740.5㎡ (about 224 pyeong) in sales area, showcasing the 2024 Fall/Winter (FW) season new products from the musinsa standard, musinsa standard Women, and musinsa standard Kids brands.

To commemorate the new opening at Galleria Gwanggyo, musinsa standard will hold a 10% discount event on all products for musinsa members for four days from the 29th of this month to September 1st.

Galleria Gwanggyo is the 13th offline store of musinsa standard nationwide. It is the third store in the Suwon area, following Time Villas Suwon and Starfield Suwon.

Through this entry into Galleria Gwanggyo, musinsa standard now has stores within all major shopping mall operators running department stores and outlets in Korea. Starting with the brand's first shop-in-shop store at Time Villas Suwon (Lotte), it has successively opened stores at Starfield Suwon (Shinsegae), Hyundai Department Store Jungdong (Hyundai), AK Plaza Bundang (AK), and now Galleria Gwanggyo.

A musinsa standard representative said, "As a result of focusing on partnerships to accelerate offline store expansion since the first half of this year, we have entered all five major distribution companies in the shortest period starting with Galleria Gwanggyo. We plan to continuously expand touchpoints as an online and offline casual brand that provides differentiated experiences to customers."