Sequential Release of 9 Collaborative Products
Discounts and Prize Events Also Held
Emart24 announced on the 28th that it will newly reinterpret popular brands from Lotte Wellfood such as 'Bbangppare', 'ABC Chocolate', 'Ssallobyul', and 'Haekjjangseoyo' to launch 9 types of products.
First, the ice cream Bbangppare is introduced as a snack called 'Bbangppare Soft Snack Vanilla Milk Flavor' (2,000 KRW), which allows you to enjoy the taste of vanilla ice cream. It features a soft cone that melts in your mouth with added vanilla milk flavor to capture the smoothness of Bbangppare ice cream.
ABC Chocolate is launched as 'ABC Hot Choco' (one cup 1,800 KRW, stick 7,900 KRW), allowing you to enjoy ABC Chocolate warmly as hot chocolate. Haekjjangseoyo jelly is newly introduced this month as two types of zero sparkling drinks (each 1,900 KRW) in strawberry and kiwi apple flavors.
On the 12th of next month, refrigerated bread products will be released, including 'Ssallobyulju' (2,500 KRW), a traditional liquor made with the savory taste of Ssallobyul, 'Uiseong Garlic Frank Roll' (3,600 KRW), and 'Uiseong Garlic Frank Pizza Bread' (3,600 KRW), which use Uiseong garlic frankfurters. Then on the 20th, 'Selection Parfait' (3,500 KRW), combining chocolate and strawberry flavors of Selection ice cream, will be launched.
Emart24 explained that this collaboration product was planned to increase the fun of shopping and provide differentiated tastes through a new transformation of familiar brands for customers.
To launch the 9 collaboration products, Emart24 proposed and negotiated over 30 product ideas with Lotte Wellfood for about 8 months. They enhanced familiarity by designing the distinctive colors and images of the packaging prominently, as well as preserving the taste of Lotte Wellfood’s steady seller products.
Emart24 expects to introduce unique products by leveraging the recognition of steady seller brands, while Lotte Wellfood anticipates that developing convenience store products using long-established brands will help expand their customer base.
In particular, among the collaboration products, the two types of Haekjjangseoyo Zero Sparkling and ABC Hot Choco 10-pack can also be purchased at Emart and Emart Everyday. The ABC Hot Choco 30-pack is available at Traders, and Bbangppare Soft Snack can be bought at No Brand stores.
Meanwhile, to commemorate the product launch, discount and prize events will be held until the end of September. When paying for the 9 collaboration products with event cards (KB Kookmin Card, Hana Card), a 30% discount is offered. Haekjjangseoyo Zero Sparkling two types and Bbangppare Soft Snack Vanilla Milk Flavor provide buy-one-get-one and buy-two-get-one free benefits respectively. Purchasing ABC Hot Choco one cup comes with an ABC Choco Cookie, and buying ABC Hot Choco 10-pack includes a Margaret 176g as a gift.
Additionally, by purchasing Lotte Wellfood products including the 9 collaboration products, scanning the integrated barcode on the mobile application (app), and pressing the apply button on the event page, customers can participate in the prize event. Through a draw, 40 people daily totaling 1,200 will receive a 10,000 KRW Emart24 gift certificate, and 7 people weekly totaling 30 will be awarded 'Galaxy Buds3 Pro' as a prize.
Lee Eunbora, product planner (MD) of Emart24’s general food team, said, "We expect that creating familiar tastes in new forms will offer consumers a unique experience and fun, as well as refresh the existing brand image." She added, "We anticipate that this collaboration product will receive great response from MZ generation (Millennials + Gen Z) customers who react well to new combinations."
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