Byun Woo-seok Card Worked... Paldo Bibimmyeon II Surpasses 3 Million Units Sold

Sold Over 2 Units Per Second Just 2 Weeks After Launch
Paldo Bibimmyun Also Growing Amid New Product Popularity
Overall Brand Growth Rate 48.7%
Customer Appreciation Byun Woo-seok Photocard Available from Next Month 9

Paldo announced on the 26th that Paldo Bibimmyun II, launched on the 8th, surpassed 3 million cumulative sales within just two weeks of release. This means more than two units were sold every second.

The company analyzed that the distinctive taste compared to existing products drove consumer purchases. Additionally, as a new-concept hybrid product that can be enjoyed hot or cold, it has received fresh reviews shared online.

Paldo, New Concept Hybrid New Product Paldo Bibimmyun II
[Photo by Paldo]

Riding on the popularity of Paldo Bibimmyun II, sales of the original Paldo Bibimmyun also increased. Sales volume of Paldo Bibimmyun rose by about 6% year-on-year, and the overall brand growth rate reached 48.7%.

Due to the results exceeding expectations, Paldo decided to produce photo cards of brand model actor Byeon Woo-seok. This was a proposal made by Byeon Woo-seok himself to Paldo. It expresses gratitude to fans who collect packages featuring his face by cutting them out. The photo cards will be included starting with products shipped on the 9th of next month, with one card included per 4-pack bundle. Paldo plans to complete filming of Byeon Woo-seok’s advertisement video on the 28th and strengthen both online and offline marketing along with the photo cards.

Kwon Seong-gyun, CEO of Paldo, said, "We express our gratitude to Byeon Woo-seok, who is doing his best to promote Paldo Bibimmyun as the brand model," adding, "We will focus Paldo’s capabilities to develop it into a leading domestic product."