Lotte Starts Sales on 26th, Shinsegae and Hyundai from 30th
Preparing Ultra-Premium Gifts, Desserts, and Exotic Fruit Presents
The three major department stores will sequentially begin the main sales of Chuseok gift sets starting from the 26th. The department stores have expanded consumers' choices with premium gifts worth tens of millions to hundreds of millions of won, as well as unique gifts such as desserts.
Models are promoting the 2024 Chuseok gift sets at the food hall on the B1 floor of Lotte Department Store Jamsil branch. [Photo by Lotte Department Store]
According to Lotte Department Store on the 25th, the main sales of the 2024 Chuseok gift sets will be held from the 26th to the 15th of next month. It is the earliest among the three major department stores. The keywords for this Chuseok gift set are ‘Ultra Premium’, ‘Exclusive’, and ‘Curation’. Overall, the gift quality is elevated to premium, and Lotte Department Store carefully selects and sells differentiated gift sets that reflect customers’ diverse tastes and the latest trends.
As an ultra-premium gift, Lotte Department Store will introduce for the first time in Korea the ‘Chateau Petrus Vertical Collection (1982~1990, 1992~2018 vintages, 36 bottles, 760 million KRW)’, considered the rarest vertical wine set in the world. ‘Chateau Petrus’ is a premium wine produced in the special blue clay terroir of the Pomerol region in Bordeaux, France, and its label features the portrait of the first pope Peter and the keys to heaven, adding to its high collectible value.
Lotte Department Store has also newly prepared the special gift set line ‘L Exclusive’. Representative products include the ‘Don Melcho X Kim Hwan-ki Art Special Edition (550,000 KRW)’ and the ‘Baron Ricasoli X Kim Sun-woo Art Special Edition (150,000 KRW)’. These limited-edition wines are collaborations with Korea’s leading modern art master Kim Hwan-ki and artist Kim Sun-woo, famous for dodo bird artworks, catering to wine and art enthusiasts. Additionally, carefully selected products from ‘Basha Coffee Hamper Gift (625,000 KRW)’ and ‘The Conran Shop X Nune Glass (32,000~42,000 KRW)’, brands operated domestically by Lotte Department Store, will also be sold.
Unique gifts reflecting customers’ diverse tastes and the latest trends are also curated and presented. Representative items include ‘1994SEOUL Bottle and Set (41,000 KRW)’, ‘Saenggwabang Handmade Yakgwa (37,000 KRW)’, ‘Geumokdang Yanggaeng Set (46,000 KRW)’, and ‘Gachi Seoul Dalhangari Fruit Songpyeon (74,000 KRW)’, K-dessert products such as hangwa and yakgwa, whose demand is steadily increasing mainly among younger generations.
During the main sales period, Lotte Department Store will also run a promotion where customers who purchase over 1 million KRW in a day will receive up to 5~10% of the purchase amount in Lotte gift certificates, depending on the product.
Shinsegae Department Store will also open special Chuseok gift sales stores at 13 locations nationwide starting from the 30th. The Daejeon branch and Shinsegae Food Market Dogok branch will begin main sales of gift sets from the 2nd.
First, Shinsegae Department Store has expanded the quantity of its representative premium gift set ‘5-STAR’ by about 20% compared to last Chuseok. The ‘5-STAR’ gift set is a super-premium holiday set brand made by carefully selecting the finest products in direct cooperation with famous domestic production areas. Since its launch in 2004, it has been sold out every holiday. Representative products include ‘5-STAR Premium Korean Beef The Number Nine (2.5 million KRW)’, ‘5-STAR Premium Select Farm Hamper (300,000 KRW)’, and ‘5-STAR Premium Traditional Dried Yellow Corvina Special (1.2 million KRW)’.
The only Korean beef brand among retailers, ‘Shinsegae Female Cow Korean Beef’ gift sets, have also been diversified. Especially this Chuseok, the new ‘Shinsegae Female Cow Korean Beef The Prime’ is available, consisting only of 1++ grade long-term fattened female cows aged over 36 months. Representative products include ‘Shinsegae Female Cow Korean Beef The Prime Steak (550,000 KRW)’, ‘Shinsegae Female Cow Korean Beef The Prime Manbok (440,000 KRW)’, ‘Shinsegae Female Cow Plus Flavor Korean Beef (320,000 KRW)’, and ‘Shinsegae Female Cow Sirloin Special Selection (250,000 KRW)’.
The representative seafood gift sets, dried yellow corvina and cutlassfish, adopt the Ministry of Oceans and Fisheries’ seafood traceability system, allowing customers to check the entire process from the fishing grounds to the table at a glance. Seafood raised healthily by experienced experts in Tongyeong, Wando, and Sinan is offered in the best condition. Additionally, fresh seasonal seafood directly harvested by Jeju haenyeo (female divers) is also included in gift sets. Representative products include Premium Chamgulbi Manbok (1.5 million KRW), Tamnado Winter King Cutlassfish (500,000 KRW), Wild Abalone Manbok (500,000 KRW), Jeju Okdom Manbok (300,000 KRW), ‘Gimnyeong Haenyeo Village Premium Sea Urchin Roe Set (200,000 KRW)’, and ‘Gimnyeong Haenyeo Village Handmade Haenyeo Sauce 3-Set (110,000 KRW)’.
The largest dessert specialty hall in Korea, ‘Sweet Park’, will also introduce new gift sets. Customers can find premium desserts carefully selected by Shinsegae, from the first domestic stores of global sweet brands to SNS popular desserts and top patisserie brands. Representative products include Belgian royal chocolate ‘Pierre Marcolini Selection 15 pieces (72,000 KRW)’, French national dessert ‘Mille-Feuille 18cm (58,000 KRW)’, ‘Biscuiterie MO Recommended Cookie 15-Set (54,500 KRW)’, and ‘Happy Happy Cake Chuseok Full Moon Pumpkin Tart (43,000 KRW)’.
Hyundai Department Store will hold the ‘2024 Chuseok Gift Set Main Sales’ event from the 30th to the 16th of next month at 15 stores nationwide including the Apgujeong Main Store, as well as online malls The Hyundai.com, Hyundai Food Hall ToHome, and Hyundai H Mall.
Hyundai Department Store will offer a variety of premium gift sets including eco-friendly Korean beef and unique new fruit varieties in line with the value consumption trend. Representative products include the ‘Animal Welfare Organic Korean Beef Set’ (850,000 KRW) from Jeonnam Haenam Manhee Farm and Hyunwoo Farm, recognized as organic livestock farms practicing the highest level of eco-friendly livestock with low carbon certification; ‘Hyunjungbae Farm Jeju Black Korean Beef Set’ (700,000 KRW); ‘Satgatbong Farm Pasture Ecological Korean Beef Set’ (530,000 KRW); and ‘Daegok Farm Pasture Ecological Korean Beef Set’ (480,000 KRW). Considering the trend favoring Korean beef for grilling that requires no complicated cooking, new items debuting this Chuseok include ‘Hyundai Korean Beef Grilling Assortment Nan (蘭)’ (360,000 KRW), ‘Hyundai Korean Beef Steak Mae (梅)’ (490,000 KRW), and ‘Hyundai Korean Beef Steak Nan (蘭)’ (350,000 KRW).
High-end products targeting premium gift demand are also prepared. Representative items include ‘Hyundai Premium Korean Beef Number Nine (3 million KRW)’, which uses only the highest marbling grade (No.9) among 1++ grade Korean beef, and ‘Hyundai Premium Korean Beef Premium (2 million KRW)’.
The composition of fruit gift sets has also been diversified. In addition to the traditional holiday fruits apples and pears, products mixed with various new varieties target segmented customer preferences. The representative product is ‘Fruit Peak Special (37~39 million KRW)’, notable for including ‘Galia Melon’, imported from Israel and successfully cultivated domestically, and the domestically developed new variety ‘Shooting Star Grape’ by the Rural Development Administration.
Traditional holiday gift dried yellow corvina sets are composed of premium sets such as ‘Hyundai Premium Chamgulbi 10 pieces’ (1.6 to 3.5 million KRW), ‘Yeonggwang Spring Gulbi 10 pieces’ (250,000 to 750,000 KRW), and ‘Yeonggwang Dried Gulbi 10 pieces’ (270,000 to 650,000 KRW).
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