Residents from 15 Countries Including Canada, the US, and France in Korea Visit Jinju's Top Tourist Attractions for a 2-Day, 1-Night Trip
Jinju City in Gyeongnam has launched a global promotional campaign by showcasing the charms of Jinju tourism to a group of foreign influencer fam tour participants visiting the city.
The foreign influencer fam tour group consisted of 20 influencers from 15 countries, including Canada, the United States, and France, who are currently residing in Korea. Over a two-day, one-night trip, they visited Jinju’s major tourist attractions and experienced various nighttime tourism content.
This event was organized to focus on promoting Jinju’s signature nighttime tourism content, such as the Jinju Namgang Yudeung Festival, the origin of nighttime festivals, to foreigners, thereby laying the foundation for Jinju to grow as a global tourism city.
On the 17th, the fam tour participants began their journey by boarding the Namgang cruise ship “Kim Simin-ho.” They toured the Jinju Namgang Yudeung Exhibition Hall and Yudeung Park, where lanterns are on permanent display, and visited Jinju Fortress to experience the city’s long history of overcoming national crises.
Mayor Jo Gyu-il personally introduced the attractions and strengths of Jinju tourism to the fam tour participants during a meeting at Chokseoknu Pavilion in Jinju Fortress, taking the lead in global promotional marketing. The participants also gathered travel information about Jinju as they listened to the mayor’s recommendations for hidden attractions and local restaurants.
The group also joined the “Namgang Starry Night Picnic,” where they enjoyed a busking performance set against the night view of the Namgang riverside and tasted local Jinju food. Afterwards, they experienced the “National Heritage Media Art” and “Jinju Cultural Heritage Night Tour” at Jinju Fortress, enjoying the beautiful night scenery and a variety of nighttime programs.
On the 18th, they visited Jisu Seungsan Bujamaeul to learn about Jinju’s K-entrepreneurship, and toured the forest garden inside “Wolasan Forest Jinju” to experience Jinju’s wellness tourism. In particular, they fully immersed themselves in Jinju’s natural surroundings by riding the unique curved zip wire, an unusual forest leisure sport.
The foreign influencers participating in the fam tour, each with an average of 15,000 followers, promoted Jinju to the world by posting about their experiences and sharing videos on their personal Instagram, Facebook, TikTok, and other social media accounts.
Mayor Jo said, “This fam tour was a great opportunity to introduce the appeal of Jinju’s nighttime tourism to the world. As inbound travel is recovering after COVID-19, we will continue our promotional marketing efforts to attract more foreign tourists to Jinju.”
Meanwhile, Jinju City will host the Jinju October Festival from October 5 to 20 along the Namgang River, offering a variety of nighttime participation programs. In particular, the Jinju Namgang Yudeung Festival has been selected as an “Asia Nighttime Festival” this year, and together with the “River Night Jinju” brand, it is expected to further energize Jinju’s nighttime tourism.
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