[Featured Stock] ShiftUp Rises on Expectations of Productivity Gains Using AI

Shift Up's stock price is on the rise. The securities industry's evaluation that it is the company that can see the greatest productivity effect through artificial intelligence (AI) seems to be influencing the stock price.

At 9:23 a.m. on the 20th, Shift Up was trading at 65,200 won, up 4.32% from the previous day.

Lee Junho, a researcher at Hana Securities, evaluated Shift Up as "the domestic game company that can feel the greatest increase in productivity by utilizing generative AI." He added, "The biggest advantage is the streamlined workforce of about 300 employees," and predicted, "This year's expected operating profit per employee is 460 million won, which is the highest level of productivity in Korea, and if AI is actively introduced into parts that require additional development and new game development in the future, there is room for further improvement."