Spoky 'Naemamdaro Pro Baseball', User Base Grows 150% in 4 Months After Launch

LGU+ 'Spoky' KBO Simulation Service
March Launch Sees Rapid User Growth... 80,000 Users by July 8

LG Uplus announced on the 19th that the monthly users of its integrated sports platform 'Spoky' simulation service 'Naemamdaero Pro Baseball' increased by 150% within four months of its launch.

Photo by LG Uplus

'Naemamdaero Pro Baseball' is a simulation service where users create virtual teams and earn points based on game results. Users form virtual teams by selecting players registered in this year's Korea Baseball Organization (KBO) from among their preferred players, and points are automatically awarded according to the players' actual game performance, allowing users to compete in rankings. This service was launched in March to coincide with the opening of the professional baseball season this year.

The number of monthly users has shown an upward trend. It recorded about 32,000 users in April, 47,000 in May, 59,000 in June, and 82,000 last month.

LG Uplus attributed the increase in users to continuous service improvements. To allow casual baseball fans to enjoy Naemamdaero Pro Baseball, an 'Unlimited League' with reduced difficulty was added. While the existing regular league requires users to build their own teams by distributing a limited number of coins, the Unlimited League has no coin restrictions.

In June, a 'User League' was newly established so that friends or clubs can gather and enjoy the service together. Users create leagues themselves and enjoy Naemamdaero Pro Baseball in this way.

Spoky plans to add mini-games that Naemamdaero Pro Baseball users can easily enjoy in the second half of this year and introduce similar simulation services in other sports besides baseball.

Meanwhile, the total cumulative users of Spoky in the first half of this year reached approximately 16 million. From March to July, when the professional baseball season opened, the average monthly users of professional baseball services on Spoky?including Naemamdaero Pro Baseball, biased broadcasting, news, and schedule records?were about 2.08 million.

Ko Gwang-ho, the person in charge of the sports platform at LG Uplus, said, "Not only is the number of users enjoying Naemamdaero Pro Baseball gradually increasing, but the low churn rate of users who have participated once proves the attractiveness of the service."