Home&Shopping announced on the 16th that it has signed a business agreement with the Gyeongsangbuk-do Economic Promotion Agency to carry out a project supporting overseas sales channels for small and medium-sized enterprises (SMEs). Home&Shopping and the Gyeongbuk Economic Promotion Agency will jointly conduct the ‘2024 Gyeongbuk Sale Festa Overseas TV Home Shopping Sales Support Project.’ ▲Taiwan MOMO Home Shopping ▲Malaysia HCVM ▲Vietnam VGS ▲Japan Tereken, and three other overseas TV home shopping companies will support the entry and broadcasting of SMEs based in Gyeongbuk.
A total of five SMEs based in the Gyeongbuk region will receive support. Starting with this agreement, both parties plan to increase collaboration to expand sales channels for SMEs based in Gyeongbuk. Home&Shopping has been continuously supporting the expansion of overseas sales channels for SMEs by ▲participating in the Thailand Cosmoprof Expo ▲participating in the Vietnam International Premium Consumer Goods Exhibition ▲opening a dedicated Home&Shopping pavilion at the Vietnam K-Market.
A Home&Shopping official said, “This is a great opportunity to promote products from SMEs based in Gyeongbuk overseas,” adding, “We will do our best to help more SMEs enter overseas markets, especially when the Korean Wave is strong.”
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