Sold 100 Million Won a Day... This Ice Cream Surpassed the Unshakable No.1 'World Cone'

Daily Sales Exceeding 100 Million KRW
Ice Cream Achieves Record-Breaking Performance in First Week of Launch

GS Retail's convenience store GS25 announced on the 16th that its 'Yoajeong Honey Yogurt Choco Ball Parfait' (Yoajeong Parfait), released on the 8th, has ranked first in ice cream sales. This product was launched in collaboration with the famous yogurt ice cream franchise 'Yogurt Ice Cream Uijeong' (Yoajeong). The Yoajeong Parfait surpassed the sales of World Cone, the undisputed number one product in convenience store ice cream sales.

GS25 announced that the 'Yoajeong Honey Yogurt Choco Ball Parfait' (Yoajeong Parfait), released on the 8th, has ranked first in ice cream sales.
[Photo by GS25]

According to GS25's ice cream sales data, the Yoajeong Parfait has achieved daily sales exceeding 100 million KRW since its release, surpassing 200,000 units sold within a week. GS25 plans to increase production, expecting sales to exceed 1 million units within this month.

The Yoajeong Parfait was launched by adding popular toppings such as acacia honey syrup and choco balls to Yoajeong's yogurt ice cream, which has recently gained popularity among young consumers. Additionally, the air content in the ice cream was reduced by 60% to enhance its chewy texture.

Moreover, GS25's newly introduced 'Yoajeong Honey Granola Greek Yogurt' on the 15th recorded first-day order volumes higher than the combined sales of over ten types of spoonable yogurt products at GS25. This indicates high expectations from franchise store owners for new products in the Yoajeong series.

A model at GS25 is holding Yoajeong Strawberry Choco Shell Yogurt Bar (left) and Yoajeong Honey Yogurt Choco Ball Parfait.
[Photo by GS Retail]

Based on the strong preference for Yoajeong collaboration products, GS25 plans to pursue a brand expansion strategy. So far, ice cream, beverages, and dairy products have been launched, with plans to introduce bakery and dessert items next.

Jung Gumin, product planner (MD) of the Beverage and Food Team at GS Retail, said, "We are pleased that the product, developed over a long period to allow customers to enjoy the trending yogurt ice cream at GS25, is gaining tremendous popularity." He added, "We will expand collaborations not only with Yoajeong but also with other popular trend specialty stores to establish GS25 as the latest flavor platform."