The Daegu city's joint brand 'Schmeric' has recently been highlighted for its brand value as it achieved high sales through excellent products and proactive online marketing, according to reports on the 15th.
Schmeric is a brand that certifies the quality of products by Daegu City through product validation for small and medium-sized enterprises in the Daegu region that have their own locally produced products. Since its launch in 1997, it has contributed to expanding sales channels for outstanding local products.
Daegu City and the Daegu Gyeongbuk Design Center Foundation are supporting customized marketing for each company participating in Schmeric so that they can actively engage in production and sales activities. Currently, 71 product lines from 18 companies have been selected and are being sold under the Schmeric brand.
In particular, starting with the establishment of the Schmeric online shopping mall in 2016, the brand has aggressively entered major domestic open markets, social commerce platforms, and Naver Smart Store. It actively supports online marketing tailored to each company's product type and sales strategy, including live commerce, SNS channel operation, and online supporters.
As of July, Schmeric's online marketing-related sales reached 1.716 billion KRW, a 115% increase compared to the same period last year (798 million KRW).
Participating company Junghwa Industrial Co., Ltd. (CEO Lee Inho) received the Presidential Citation at the '2023 Daegu Gyeongbuk SME Conference', while Youngshin Towel Co., Ltd. (CEO Kim Yongbok) won the Grand Prize in the Quality Innovation category for four consecutive years at the '2024 Korea Innovation Awards', demonstrating continued corporate achievements.
Additionally, Apam Co., Ltd. has made a positive impact on the local community by donating cosmetics worth 27 million KRW to alleviate the financial burden on vulnerable groups.
An Junggon, Director of Economic Affairs for Daegu City, said, "By seizing the opportunity presented by online consumption trends and actively expanding online marketing channels and customized marketing support for each company, we have achieved results such as increased sales," adding, "We will continue to provide active support to enhance corporate competitiveness and revitalize the local economy."
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