Campaign Also Underway to Produce Reusable Gloves
S-OIL announced on the 14th that it has been airing the "GooDoil Can Do it" Season 2 commercial since last month, with the keyword "The Power of Creative Energy."
S-OIL's new commercial features stylish pop art and a new pop-rock genre CM song. In terms of content, it conveys a public interest message for practicing Environmental, Social, and Governance (ESG) management.
In addition to the commercial, the viral video raises issues regarding disposable plastic gloves used once and discarded at self-service gas stations and the use of paper receipts related to carbon emissions, delivering a message to make efforts for the environment.
Furthermore, the "Good Loves Campaign," which produces reusable fueling gloves through the recycling process of disposable plastic gloves from self-service gas stations, is being conducted until the 31st of this month.
S-OIL also plans to release a viral video by the end of this month encouraging the use of electronic receipts instead of paper receipts to reduce carbon emissions.
An S-OIL representative said, "We will continue to discover new ideas that can practice environmental protection in daily life," adding, "We hope the company's sincerity and commitment to ESG management will spread widely."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
