Pia Achieves 13.7 Billion KRW in Q2 Sales... "Record Quarterly Sales Achieved"

BBIA, an indie cosmetics brand company (CEO Park Kwangchun), announced on the 14th that its sales in the second quarter reached 13.7 billion KRW, and operating profit was 600 million KRW, representing increases of 78% and 171% respectively compared to the same period last year. This marks the highest quarterly sales in the company's history. The cumulative sales for the first half of the year amounted to 26 billion KRW, a 53% increase year-on-year, while operating profit reached 2.3 billion KRW, recording a 260% increase compared to the same period last year, demonstrating steady growth in performance.

The strong performance can be attributed to ▲ the rapid growth of the base makeup brand ‘Aboutton’ driving domestic sales expansion ▲ increased overseas sales, including to Japan.

In April, the company expanded its product categories from primarily lip and eye makeup to include base makeup by launching the base makeup brand ‘Aboutton’ at Olive Young, which was a key factor driving this performance growth. In the second half of the year, the company plans to accelerate the expansion of Olive Young stores for the color makeup brand ‘BBIA’, the base makeup brand ‘Aboutton’, and the skincare brand ‘Edit B’, thereby driving domestic sales growth.

Additionally, the company is actively pursuing overseas market expansion to establish itself as a global brand.

In particular, BBIA’s local subsidiary in Japan, 'BBIA Japan', successfully held BBIA’s first offline pop-up store at Tokyo’s largest beauty select shop '@COSME' in April this year. During the pop-up period, the store recorded its highest sales, expanding market share not only online but also in the offline market.

Through these activities, the company achieved cumulative sales of 3.8 billion KRW in the first half of the year in the Japanese market, a 262% increase compared to the same period last year. Moving forward, the company plans to focus on developing various overseas markets, including Japan, to establish a stable growth foundation.

A company representative stated, “During the first half of the year, we made proactive investments to secure future growth engines, including launching new products using custom molds, nurturing skincare brands, and renewing brands. We will continue to maximize synergies among each brand while striving to achieve both external growth and internal strengthening of the company.”

Meanwhile, although the company’s sales and operating profit significantly increased in the first half of the year, net profit recorded a loss due to one-time merger costs incurred from the SPAC merger and listing on the KOSDAQ market in April.