SAMG Entertainment (CEO Kim Suhoon, hereinafter SAMG Entertainment) announced on the 13th that through a contract with Japan's famous children's channel 'Kids Station,' the second season of Catch! Teenieping, titled 'Sparkling Catch! Teenieping,' will be broadcast locally in Japan this October.
Catch! Teenieping Season 2 will premiere on Japan's 'Kids Station' channel in October, followed by broadcasts on major terrestrial channels in Japanese cities such as TOKYO MX and TV Osaka. It will also be available in Japanese dubbed versions on global OTT platforms like Netflix and Amazon Prime, as well as on native Japanese OTT channels including U-NEXT and DMM.
This marks the second time SAMG Entertainment's core IP Teenieping has entered major Japanese channels, following Season 1 in 2022. Industry experts note that this additional expansion of the Teenieping IP into the Japanese market is a significant outcome, confirming the potential success of Korean IPs in Japan's traditionally closed animation market.
A representative from Kids Station stated, "Due to the strong interest from many Japanese viewers in Teenieping Season 1, we were able to decide on airing Season 2. The Japanese toy market is a large one, exceeding 1 trillion yen this year, and with the additional entry of Teenieping Season 2, we expect Teenieping's market share in Japan to expand significantly."
Additionally, starting with the broadcast of Teenieping Season 2, SAMG Entertainment will also sell related MD products. The Teenieping Season 2 MD products, produced by SAMG Entertainment, will be released by 'Lilic,' a well-known Japanese toy manufacturer, and will be sold at local offline stores in Japan such as Toys "R" Us and Yodobashi Camera.
Mr. Arai, president of the toy manufacturer 'Lilic,' which decided to sell toys for Teenieping Season 2, said, "After seeing the character's cuteness and the story's fun, we confirmed the potential success of Teenieping in the Japanese market and decided to start selling toys. We are also receiving positive responses from major Japanese chain retailers like Toys "R" Us and Yodobashi Camera, so we expect high growth in the future."
Ms. Song Miseon, head of SAMG Entertainment's Japan planning team, said, "Entering the Japanese animation market is relatively challenging compared to other countries, so from the planning stage, we have worked with skilled Japanese writers to facilitate IP export, and that strategy has proven effective. SAMG Entertainment is the first in Korea to handle not only broadcasting but also business with Korean IPs, and starting from Season 2, we will expand the fan base through exclusive marketing in Japan and create high added value related to the IP by selling MD products at famous offline stores in Japan."
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