A New Symbol for Busan Taxis... Survey on Preferred Taxi Sign Light Designs Conducted

Held both online and offline from 13th to 19th, citizen opinions to be reflected in replacing taxi signs with new city brand

Busan City will conduct a seven-day survey on preferred designs for taxi roof lights (gatdeung) from the 13th to the 19th.

Taxi Roof Light (Gatdeung) Design Preference Survey Notice.

This survey was prepared to reflect citizens' design preferences in replacing the existing taxi roof lights with new ones featuring Busan’s new city brand, which was launched in March last year.

Since March of this year, the city has derived two design candidates through design consulting and expert advice.

The preference survey will be conducted on these two design candidates. Both candidates partially incorporate the colors and lines of Busan’s city brand (city symbol and slogan), resulting in an overall calm yet dynamic impression.

The first candidate features a three-dimensional representation of the lines and angles of the city brand’s symbol line 'B', and is regarded as a unique design symbolizing Busan taxis.

(Option 1) 3D image visualizing the symbol line of Busan.

The second candidate is inspired by Busan’s urban planning model, the ‘15-minute city’. The roof light is tilted at a 15-degree angle and incorporates the image of waves, offering a distinctive look.

(Option 2) 3D image depicting a wave connecting Busan and its citizens.

Anyone interested in taxi design can participate in this survey either online or offline.

The online survey can be accessed through the official city website under ‘Busan Civil Service 120 - Citizen Participation - Survey’ or via QR code. Among those who participate, 100 citizens will be selected by lottery to receive coffee coupons.

The offline survey will be conducted at the subway passage in City Hall, the City Council lobby, and taxi associations, among other locations.

Based on the results of this preference survey, the city plans to hold a ‘Public Design Review Committee’ in early September to finalize the design. By the end of this year, all taxi roof lights in Busan will be replaced with the new design.

Kang Heeseong, Director of the City’s Transportation Innovation Bureau, stated, “By the end of this year, taxi roof lights featuring Busan’s new city brand will be seen throughout the city. We aim to make Busan not only a city of transportation convenience but also of aesthetic value, transforming it into a glocal cultural tourism city by infusing the new city brand into transportation facilities everywhere.”