Samsung Welstory to Host B2B Food Expo 'Food Festa' in Busan on the 21st

Held at BEXCO Exhibition Hall 1
Free Admission with Pre-Registration
Providing Business Solutions to Local Customers and Partners

Samsung Welstory announced on the 8th that it will hold 'Food Festa,' a B2B (business-to-business) food and beverage expo, at BEXCO in Busan on the 21st.

Visitors are attending the Global Trading booth presented by Samsung Welstory at the Food Festa held last April at the aT Center in Yangjae, Seoul.
[Photo by Samsung Welstory]

This event is the second Food Festa of the year, following the one held in Seoul in April, which attracted a record-breaking attendance of over 5,000 visitors. By hosting the event in Busan, a key city in the Yeongnam region where 25% of nationwide franchise stores are located, Samsung Welstory expects to provide local customers with the latest food and beverage trends and business solutions, as well as explore new business opportunities.

At the 2024 Food Festa in Busan, a variety of products, technologies, and solutions will be showcased, focusing on the key booths that received the most attention at the Seoul expo.

Visitors can experience food tech technologies that address labor shortages, cooking efficiency products that reduce cooking processes, Samsung Welstory’s 360 Solution program supporting food and beverage business growth, and outstanding case studies.

Additionally, reflecting the characteristics of the regional expo, numerous Yeongnam area clients and partners will participate, including 'Ditek,' a cooking robot specialist company headquartered in Daegu, and 'Salad Basket,' a franchise that started in Busan. Various expert seminars will also be held to provide insights into the future of food tech technologies and consumer trends in the food and beverage business.

Pre-registration is available for free admission until 2 p.m. on the 20th via the Samsung Welstory official website and the Food Festa site.