Moalife Plus Expands Export Channels for Southeast Asian Cosmetics

Moalife Plus announced on the 7th that it attended 'BE THE LEGEND CONVENTION 2024,' the largest annual event of Malaysia's biggest network company, 'BE International Marketing.'

'BE THE LEGEND CONVENTION 2024' Winners including BE International Vice Chairman Ho Huichen and Chairman and Group CEO Lee Suetsen (center). / Photo by Moa Life Plus

This event is an awards ceremony recognizing independent business owners with outstanding sales performance throughout the year. It is the largest annual event attended by approximately 3,000 people from Malaysia, Singapore, Brunei, Hong Kong, Indonesia, and other countries, as well as our company and affiliated companies in Japan.

BE International, headquartered in Malaysia with 450,000 members worldwide, is expanding its business into the Singapore, Hong Kong, Brunei, and Indonesia markets. After a slowdown in the cosmetics market due to COVID-19, it is now actively targeting the global market with K-beauty products, including our products.

Moalife Plus is a key partner supplying ‘BEYUL,’ the cosmetics brand of BE International, and has recorded cumulative sales of several million dollars.

At the event, Moalife Plus’s CEO Sangho Yoon and Future Strategy Director Kwon Heo held a separate meeting with BE International Chairman and Group CEO Suet Sen Lee and Vice Chairman Hui Chen Ho, where they discussed business opportunities to create synergy between the two companies and pledged to maintain continuous cooperation.

A Moalife Plus representative stated, “Recently, we signed a material transfer agreement for joint research on cosmetic ingredients with the European luxury brand L, and a product supply contract with ‘BE International.’ Interest and expectations for cosmetic ingredients using PGA (poly-gamma-glutamic acid), which our company possesses, are increasing.” He added, “Based on this, we expect sales expansion into global markets including Southeast Asia, the United States, and China.”