Andar Reports Operating Profit of 10.5 Billion KRW in Q2, Up 50% Year-on-Year

Positive Overseas Market Performance, Opening Second Store in Singapore

Athleisure brand Andar recorded an operating profit of 10.5 billion KRW in the second quarter, marking a 50% growth compared to the same period last year.

According to Andar on the 7th, second-quarter sales reached 67.1 billion KRW, a 9% increase over the same period. The operating profit margin was 16%. Considering that the average operating profit margin in the fashion industry is in the 10% range, this represents a significant increase in profitability. Avoiding price discounts and actively reflecting consumer feedback in product launches had a positive effect.

The improvement in second-quarter performance was mainly due to aggressively expanding categories targeting summer demand. Andar quickly expanded its underwear products, which had an explosive response and sold out immediately after their first-quarter launch, into a summer lineup. They also introduced a swimwear line aimed at increased travel demand during the summer vacation season. Among the swimwear, the rash guard line made with special fabric received favorable reviews from both female and male customers.

Responding actively to male consumers' requests, the men's lineup was also significantly strengthened. In the case of tennis wear, Andar introduced self-developed high-performance fabrics with contact cooling functionality and sophisticated designs, which received positive feedback.

Aggressive marketing also seemed to have an impact. In May, Andar boldly appointed actress Jeon Ji-hyun, known as a fashionista and fitness enthusiast, as their model and launched TV commercials promoting the brand vision of “spreading a culture of exercising naturally in daily life.”

Performance in overseas markets was also strong. Andar is focusing on securing competitiveness in overseas markets with Japan and Singapore as its primary bases. Since officially entering the Japanese market online in January last year, Andar surpassed cumulative sales of 12 billion KRW in just a year and a half. In Singapore, where the global first offline store is located, brands under Eco Marketing led by Andar achieved cumulative sales of 10 billion KRW within one year of market entry.

To continue this momentum, Andar plans to open its second standalone store in October at Takashimaya Department Store, a luxury shopping mall located on Orchard Road, following its first store in Singapore. Additionally, efforts are underway to expand beyond Asia into Western markets.

Gong Seong-ah, CEO of Andar, said, “As a leading K-athleisure brand, we will continue to prioritize customer satisfaction by strengthening quality competitiveness and product development aligned with global trends, and devote all efforts to overseas expansion.”