HiteJinro Launches Limited Edition 'Kelly Fresh Hop Edition'

USDA-Certified Organic Hops Used
360ml and 500ml Can Products Launched, Sold Nationwide on Home Channels
Popup Event at Shinsegae Department Store, Centum City, Busan

HiteJinro introduces a special limited edition product unique to 'Double Impact Lager-Kelly.'

HiteJinro announced on the 7th that it will release the 'Kelly Fresh Hop Edition' as a limited edition. The newly launched product is crafted by adding USDA-certified organic hops to the existing 100% Danish premium malt.

The Kelly Fresh Hop Edition is differentiated by using 100% organic hops grown in regions such as Yakima Valley, Washington, USA. It was developed in collaboration with Yakima Chief Hops, the largest hop producer in the United States with over 200 years of tradition, and does not use antibiotics, synthetic fertilizers, synthetic hormones, artificial additives, or preservatives. In particular, since the hops are produced in compliance with the USDA's National Organic Program (NOP) standards, it delivers a fresh taste and aroma that fills the mouth with verified quality hops.

The packaging uses Kelly's signature amber color as the base and features an intuitive fresh hop image at the center of the can. Notably, a QR code on the side of the can reveals information about the fresh raw materials and the product development process unique to the Kelly Fresh Hop Edition. The Kelly Fresh Hop Edition will be released in two can sizes, 360mL and 500mL, and will be sold in limited quantities through major supermarkets and convenience stores nationwide.

To commemorate the edition launch, HiteJinro will operate a pop-up store for ten days from the 16th to the 25th at Shinsegae Department Store in Centum City, Busan. The pop-up store will be held in collaboration with MNB, a content marketing subsidiary of Netmarble, under the brand 'Kungya Restaurants,' offering product tastings along with experiential content.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, “The Kelly Fresh Hop Edition was launched to introduce consumers to the authenticity of the raw materials Kelly pursues by using 100% Danish premium malt grown on the Jutland Peninsula and 100% USDA-certified organic hops.” He added, “We will actively reflect the diverse demands of consumers and carry out differentiated marketing activities unique to Kelly to provide new experiences.”