Jeonggwanjang Enters Japan's Largest Drugstore... "First Korean Health Supplement Company"

'Jeonggwanjang Seokryuhongsam' Enters Japan Welcia and Aeon Mall

KGC Ginseng Corporation announced on the 6th that it has signed contracts to enter all 2,000 stores of Japan's largest drugstore chain company, Welcia, and all 350 stores of Japan's number one comprehensive shopping mall, Aeon Mall.

CheongKwanJang plans to continue the "K-Red Ginseng" craze in Japan by targeting offline channels favored by locals. In Japan, drugstores are the most frequently used distribution channel by locals and have grown significantly by expanding their range beyond pharmaceuticals to include healthcare and beauty care products.

In particular, Welcia is the largest drugstore chain company in Japan, operating over 2,000 stores nationwide with annual sales of approximately 9 trillion KRW. Aeon Mall is Japan's number one comprehensive shopping mall with 350 stores and operates the drugstore "Glam Boutique" within Aeon Mall.

Among domestic health functional food brands, CheongKwanJang is the first to enter Welcia. Japanese consumers have very high loyalty to domestic brands and carefully consider ingredients, quality, and safety when purchasing products, making the entry barrier high.

CheongKwanJang explained that the reason it was able to enter all Welcia stores as the first domestic health functional food company is because "based on excellent quality and technology recognized both domestically and internationally, we analyzed Japanese consumer needs and developed customized products, which have received great response from Japanese consumers."

The "Pomegranate Red Ginseng" product entering Welcia and Aeon Mall this time reflects Japanese women's strong interest in blood circulation and skin beauty by specializing in red ginseng's blood circulation and antioxidant functionalities. Utilizing CheongKwanJang's technology, the product maintains the functionality of red ginseng while softening its taste to suit Japanese preferences and includes pomegranate, which is good for women's health, making it easy to consume and garnering positive evaluations from Japanese consumers.

Lee Dong-hwan, head of KGC Ginseng Corporation's Western Business Division, said, "Japan has a larger middle-aged and elderly population than Korea and is a market with diverse customer needs for health, making it a market with high growth potential for health foods." He added, "We will continue to expand customized products for locals and strengthen collaboration with distribution channels favored by locals to continue the K-Red Ginseng craze in the Japanese market, following the Chinese and American markets."