Samsung C&T Corporation's Construction Division announced on the 2nd that it will showcase an evolved customer experience program along with the second season exhibition of the year at RAEMIAN Gallery located in Munjeong-dong, Songpa-gu, Seoul.
RAEMIAN Gallery is operating its season exhibition this year under the concept of 'My RAEMIAN Experience.' Recently, it opened the second season exhibition titled 'RAEMIAN GREEN.ZIP.' Along with the exhibition, customer experience programs reflecting the brand philosophy and values, such as upcycling goods, large-scale media art, and an architecture school, are simultaneously unveiled. This exhibition will run until October 20.
The 'Green Village' in the first-floor exhibition lounge is a space designed as a village where characters who care about the environment gather. Next to the Green Village, visitors can decorate a photo zone themselves with environmental practice messages they pursue. All exhibition elements encourage customers' direct practice and communication regarding the environment.
Through new goods, visitors can indirectly experience the residential culture the brand pursues. RAEMIAN Gallery has developed and introduced three upcycling items made by recycling gangform safety nets, which are construction site waste materials, and four kits closely related to daily life such as safety, eco-friendliness, beauty, and health as RAEMIAN Gallery goods.
Permanent experiential events are also held. In the central exhibition hall, media art expressing the brand philosophy and values is screened. Titled 'EXPANSION,' the video expresses the expansion of life experiences, space, and communication at RAEMIAN. Along with this, the experiential event 'My RAEMIAN City' allows visitors to color landmark buildings of Samsung C&T such as One Bailey, Chellitus, and Burj Khalifa themselves and see their work implemented in the video.
The RAEMIAN Architecture School, operated on an annual semester basis, is conducting its summer semester. The RAEMIAN Architecture School is a free architectural education program for youth. This semester, participants will learn about eco-friendly residential trends by making their own solar-powered houses. On weekends, there will be a pencil case making experience event.
Yoo Hye-in, director of RAEMIAN Gallery, said, "The goal of RAEMIAN Gallery this year is to provide a differentiated brand experience unique to RAEMIAN," adding, "As a brand experience center, we will strive to further expand various contents such as exhibitions, experiences, and lectures so that visitors can experience RAEMIAN."
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