The online shopping transaction amount in the second quarter of this year surpassed 60 trillion won, marking the largest scale ever recorded for the same quarter.
On the 1st, Statistics Korea announced through the '2024 Second Quarter Online Shopping Trends' that the online shopping transaction amount in the second quarter was 60.7372 trillion won. This is an 8.6% increase from 55.9051 trillion won in the second quarter of last year. It is the highest amount for the second quarter since the related statistics were reorganized in 2017.
By product category, food and groceries were the largest at 8.358 trillion won, followed by food services (6.9659 trillion won), travel and transportation services (6.5433 trillion won), and clothing (5.4943 trillion won). Items with high year-on-year growth rates included automobiles and automobile accessories (39.9%), agricultural, livestock, and fishery products (23.3%), e-coupon services (17.7%), and food and groceries (15.2%).
Among online shopping, mobile shopping transaction amount increased by 10.0% from 41.1849 trillion won last year to 45.3133 trillion won. The share of mobile transactions rose by 1.6 percentage points year-on-year to 74.5%.
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