NHN Unveils New Group CI... "Accelerating Growth as a Global Company"

First Restructuring Since Group Launch in 2013

NHN announced on the 1st, its founding anniversary, the unveiling of a new CI and its uniform application across the entire group. This is the first time NHN has completely revamped its corporate CI since the group's launch in 2013.

This revamp was carried out to strengthen the company's identity through the new CI and to reaffirm its commitment to sustainable growth and innovation in preparation for the next decade.

NHN New CI [Image=NHN]

NHN's new CI, created with the participation of Professor Kenya Hara, well known as the art director of Muji, embodies NHN's future direction of creating infinite possibilities through multidimensional connections. Based on the philosophy of simplicity and clarity, achromatic colors that harmonize well with any color were introduced to express a solid foundation that underpins everything.

Along with this revamp, new CI designs tailored to each group's mission will be applied across NHN and its affiliated companies. Additionally, a separate website introducing the CI has been launched, providing detailed explanations about the purpose and background of the revamp.

Marking its 11th anniversary, NHN plans to implement the group vision of "leaping to a global top-tier tech company" alongside the unveiling of the new CI. Leading with the gaming business, where it has recently been concentrating its capabilities, NHN will actively expand its global competitiveness across all business sectors including technology and commerce. In this process, the group will accelerate the restructuring of the entire organizational structure to enhance management efficiency and prioritize stable profit generation in each business division.

Jung Woo-jin, CEO of NHN, said, "By embedding NHN's unique corporate value of 'connection' into the new CI, we have further strengthened the group's vision and identity," adding, "We will not be complacent with past achievements as a leading domestic IT company but will leap forward as a global ICT company."