[Special Stock] Nexon Games Surpasses 25,000 in 2 Years... New Release 'Purdy' Hits Big

Surpassing 25,000 for the First Time Since June 2022
New Release Purdy Achieves 100 Billion KRW in Sales in July Alone
'Reverse Run' Blue Archive Remains Popular in Japan

Nexon Games' stock price is soaring. It has broken its 52-week high and recorded the highest price since June 2022, surpassing the 25,000 KRW mark. This is attributed to the success of the new release "First Descendant (Pudi)" and the resurgence in popularity of "Blue Archive."

As of 9:15 AM on the 1st, Nexon Games is trading at 27,000 KRW, up 13.45% (3,200 KRW) from the previous day. It easily surpassed the 52-week high of 24,650 KRW recorded on the 29th of last month. This is also the highest price in the past two years. Since reaching a peak of 25,750 KRW in June 2022, Nexon Games' stock price had not exceeded the 25,000 KRW level.

The stock price increase appears to be largely influenced by the success of the new game "First Descendant." Released last month, the game is estimated to have generated over 100 billion KRW in sales in July. First Descendant's sales are expected to reach 420 billion KRW this year and 510 billion KRW next year, with Nexon Games' commission recognition estimated at around 30%. Additionally, "Blue Archive," which was released three years ago, has successfully made a comeback in popularity, contributing to the stock's upward momentum. Through regular updates and events in the Japanese market, it maintains a top 1 to 3 ranking in the local app store.

Researcher Im Hee-seok from Mirae Asset Securities stated, "Considering Nexon Games' diverse genres and proven development capabilities in the global market, it holds a position that can receive high evaluations among domestic game companies." He added, "Especially, the ongoing development of large-scale projects like 'Project DW' will have a positive impact on the stock price." 'Project DW' is an open-world action RPG utilizing the intellectual property (IP) of "Dungeon & Fighter." It is being developed as a multi-platform game covering PC, console, and mobile platforms.