Dongdaemun-gu Appoints Family Ambassadors to Promote Birth and Childcare Support Policies

Appointed 60 Members from 17 Households Including Newlyweds, 3-5 Person Families, and Multicultural Families
'Happiness Ambassadors' to Share Support Policies and Joys of Marriage and Parenting via Personal SNS

Dongdaemun-gu, Seoul (Mayor Lee Pil-hyung) appointed 60 residents as Family Ambassadors to promote childbirth and childcare support policies on the 30th.

The Dongdaemun-gu Family Ambassadors consist of various family types, including ▲ newlyweds ▲ families of 3 to 5 members ▲ multicultural families.

They will use their personal SNS (Instagram, YouTube, etc.) to widely share useful information and positive images about childbirth and childcare. A modest activity allowance will also be provided.

The term of office is two years, from August 2024 to July 2026.

The district recruited applicants residing in Dongdaemun-gu who operate personal SNS from July 1 to July 19, 2024, and after document and interview screening, selected a total of 60 people from 17 households.

A resident A, appointed as a Family Ambassador, said, “I want to help young people who hesitate about marriage and childbirth by informing them about the support policies of Seoul City and Dongdaemun-gu, as well as the joyful and happy aspects of family and childcare.”