LG Electronics Opens 'LG Labs' Popup Zone at YG Cultural Space Ground220

Opening of 'Uwahan Life's Good Lab'
Introducing Duobo, Bonboyaji, Duke Box, etc.
Online communication with Chimchakman, Jo Seung-yeon Exploration Life, Mimiminu, etc.

LG Electronics announced on the 31st that it will operate a popup zone called "Wowhan Life's Good Lab" where customers can experience LG Labs products at 'Ground220' in Yangpyeong-dong, Yeongdeungpo-gu, Seoul, until the 25th of next month. Ground220 is a complex cultural space created for YG (Young Generation) customers to experience LG Electronics products. LG Labs is a marketing platform that introduces experimental and innovative products and service experiences from LG Electronics.

A model is taking a photo at the LG Electronics capsule coffee machine 'Duobo' experience space, which extracts two capsules with different tastes and aromas at once.
[Photo by LG Electronics]

The popup zone is composed of unique products embodying LG Electronics' spirit of challenge. The capsule coffee machine "Duobo" extracts two capsules with different tastes and aromas at once. Visitors can also experience "Bon Voyage," a customized living space for glamping customers. The all-in-one audio "Duke Box" is also exhibited. Duke Box is a product featuring a transparent organic light-emitting diode (OLED) panel inspired by vacuum tube audio.

The popup zone is themed as a laboratory. Customers can experience products through various interactive programs at the popup zone. In the Bon Voyage zone, visitors experience Bon Voyage through 360-degree virtual reality (VR) videos. They design their own camping car using the LG Gram Pro. In the Duke Box zone, visitors enjoy various videos displayed on the audio's front transparent OLED display. Using LG StanbyMe, they enjoy various AI-created music through LG Xboom.

Kim Hyo-eun, head of LG Electronics' brand management, said, "We will prepare various experiential spaces to convey LG Electronics' brand value of constantly challenging and innovating for a better life for customers."

LG Electronics plans to promote LG Labs and increase touchpoints with future generations through the popup zone. This year, it will collaborate with creators such as Chimchakman (2.55 million subscribers), Jo Seung-yeon's Exploration Life (1.78 million subscribers), and Mimiminu (1.5 million subscribers) to showcase content promoting LG Labs and expand online communication.