GS25, 'Aa' Coffee at 900 Won Throughout August... 'Half-Price Coffee' Event Held

'Cafe25' Three Types of Iced Americano at Half Price
Iced Americano, GS25's Top Sales in August

GS Retail's convenience store GS25 announced on the 26th that it will hold a half-price event for three types of iced Americano (Medium, Large, Extra Large) from its coffee brand Cafe25 throughout August, in connection with affiliated payment methods.

In this event, the iced Americano Medium (M) and Large (L) sizes can be purchased at half price, 900 KRW and 1050 KRW respectively, when paying with a Kookmin Card. The Extra Large (XL) size can be enjoyed as a 1+1 offer when paying with GS Pay or POP card.

GS25 will hold a half-price discount event for Cafe25 Iced Americano throughout August.
[Photo by GS Retail]

GS25 decided to hold this half-price affiliated event because it considers these products as representative items through which consumers can tangibly feel price stability. According to GS25, sales of the three types of Cafe25 iced Americano ranked first among all products excluding tobacco and alcohol in August last year. Additionally, it is recognized as a popular summer product, with sales increasing by 82.4% in August compared to the monthly average last year.

Moreover, the parallel purchase rate of Cafe25 iced Americano with other products exceeds 80%. This means that consumers often purchase desserts or bakery items together with iced Americano. GS25 attributes this to regularly renewing the blend ratios of coffee beans from famous coffee-producing regions such as Colombia, Guatemala, Ethiopia, and Brazil, as well as developing more than ten espresso-based menu items.

GS25 plans to further expand the customer experience of Cafe25 through this event. Cha Hyun-min, the team leader in charge of Cafe25 at GS Retail, said, "We believe that brewed coffee will become a strategic product that is an important reason for consumers to visit convenience stores, which is the result of GS25’s continuous investment and renewal since 2015," adding, "We hope this event during the hot season will provide more consumers with an opportunity to experience Cafe25."