[Featured Stock] "Biggest Beneficiary of Tmon and Wemakeprice Incident"… Naver Up 1.46%

Shares of Naver (NAVER), expected to benefit from the recent settlement delay incident on Qoo10 Group's e-commerce platforms TMON and WEMAKEPRICE, are on the rise. At 9:46 a.m. on the 25th, Naver was trading at 174,200 KRW, up 2,500 KRW (1.46%) from the previous trading day.

On the same day, Mirae Asset Securities raised Naver's target price from 240,000 KRW to 245,000 KRW, stating, "We expect a positive spillover effect from the Qoo10 incident involving TMON and WEMAKEPRICE." The investment rating was maintained as a buy.

Researcher Lim Hee-seok of Mirae Asset Securities said, "Since TMON and WEMAKEPRICE are among the top 10 domestic open markets, a significant shift in the e-commerce sector due to the current situation seems inevitable," adding, "Naver is the largest domestic open market, estimated to hold more than 40% of the total market share."

He further stated, "Even if this incident does not lead to Qoo10's bankruptcy, user attrition appears unavoidable as sellers and consumers have lost trust," and predicted, "Qoo10's domestic market share is estimated to be around 3%, with Naver expected to capture about 1% of that share."