Colorray, a manufacturer and seller of pearl pigment, announced on the 24th that it will participate in the '2024 in-cosmetics Korea' held at COEX, Seoul, until the 26th.
In-cosmetics Korea is a specialized exhibition for cosmetic raw materials where domestic and international cosmetic raw material manufacturers and distributors gather in one place. It is not just a venue to showcase products but a place to share the latest cosmetic raw materials and new technologies, and to grasp marketing trends at a glance. This exhibition features over 300 cosmetic raw material and manufacturing companies worldwide, with more than 10,000 R&D experts, chemists, researchers, scientists, and marketing professionals attending.
At this exhibition, Colorray showcased various series products including the ▲Star Diamond Series ▲Nude Skintone Series ▲Shintillus Series ▲Snow Velvet Silver White Series ▲Surface Treatment Series ▲Diamond Chameleon Series ▲Nebula Chameleon Series. They allowed customers to directly experience product samples and actively conducted promotional and sales activities to pioneer new customer channels.
In particular, the products that attracted the most attention from visitors at the Colorray booth were undoubtedly the ▲Magenta Series and ▲Tio2 Free Series.
Regarding the Magenta Series, while most magenta colors are derived from cochineal extracted from lac insects, Colorray’s Magenta Series is a vegan product that does not use cochineal, making it an ethical and eco-friendly product leading the vegan trend.
The Tio2 Free Series has seen increasing demand recently in Europe for free titanium dioxide (Tio2 Free) products. Global cosmetic companies, which are Colorray’s clients, are also responding sensitively to heavy metal regulations such as chromium restrictions, raising significant interest in Colorray’s free titanium dioxide product, the Tio2 Free Series.
A Colorray representative stated, “We plan to actively promote and conduct sales activities by holding experience events so that many customers can directly try various series products, aiming to pioneer new customer channels,” adding, “We look forward to many visitors during the remaining exhibition period.”
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