NVT Unveils First SNS Subscription-Based Global Offerwall Product

KOSDAQ-listed company NBT is focusing on the global offerwall market expansion of Adison, the offerwall network currently being promoted.

On the 24th, NBT announced that it will expand and launch the 'SNS subscription-type advertising product,' which has been provided to domestic advertisers, for global use as well. The company expects that with this new product expansion and launch, the global offerwall business division will enter a phase of visible revenue generation.

The launch countries are the United States, Indonesia, Taiwan, and Thailand. NBT supports advertiser account activation solutions within SNS platforms widely used by various age groups worldwide, including △TikTok △YouTube △Facebook △Instagram. The company believes that this offerwall product will be especially useful for reaching the global Generation Z, who are familiar with social media and K-content, and expects it to play a significant role in spreading advertiser brand awareness through recommendations and sharing activities on social media.

The SNS subscription-type advertising is a reward-based advertising product that provides users with rewards and induces rapid growth of advertiser brand SNS account followers. Compared to other media, it has the advantage of lower advertising costs and higher ROI (Return on Investment), enabling the discovery of more potential customers with the same budget. It is evaluated as suitable for new brands or early-stage campaigns because it can increase SNS followers in a short period.

According to a recent digital status report released by global marketing and consulting firm Kepios, 4.88 billion people, equivalent to 60.6% of the world's population, are currently using SNS.

An NBT official said, “SNS has established itself as an essential marketing channel for communicating with users worldwide, and the SNS subscription-type product can also attract organic followers, making it the most ideal solution for brands targeting the global market. Since this SNS subscription-type offerwall product can also be a good opportunity for global companies, we will actively promote it to establish offerwall as an essential marketing solution and turn it into another momentum for performance growth.”