Uriage X Wiggle Wiggle, Collaboration Edition Exclusively Released at Olive Young in August

[KNW Cosmetic Co., Ltd. / Uriage Korea]

Based on hot spring water skin science research, the dermo-cosmetic brand Uriage is unveiling a special collaboration product with the popular lifestyle brand Wiggle Wiggle.

The Uriage x Wiggle Wiggle edition was launched as part of the 'Love 'Y'our Self' campaign, which encourages careful selection and purchase when choosing feminine cleansers. This campaign was planned to emphasize the product's reliability and authenticity.

Exclusively released at Olive Young, this edition includes two products: ▲Jinpi Mild Gel (500ml) ▲Jinpi Mild Foam (150ml). Customers who purchase the Jinpi Mild Gel (500ml) edition will receive a Uriage x Wiggle Wiggle reusable shopper bag, and those who purchase the Jinpi Mild Foam (150ml) edition will be gifted a Uriage x Wiggle Wiggle pad pouch. The edition offered as a gift features a design that highlights Wiggle Wiggle’s IP and Uriage’s heritage, combining practicality and style.

The Uriage feminine cleanser Jinpi line contains Uriage hot spring water to help maintain the health of the Y-zone barrier. It includes proprietary cleansing ingredients exclusive to feminine cleansers and has completed gynecological and hypoallergenic testing1), making it suitable for use by pregnant women as well as children aged 4 and older. Notably, it was ranked No. 1 in the 2024 Brand Loyalty Feminine Cleanser category by the Korea Consumer Forum2), has been No. 1 at Olive Young for nine consecutive years3), and has surpassed 7.5 million units sold worldwide4), proving its excellent product quality.

A Uriage representative stated, "We collaborated with the popular brand Wiggle Wiggle to offer new and enjoyable experiences to customers who love Uriage feminine cleanser Jinpi. We hope that through the Olive Young Pick event in August, customers will be able to access feminine cleansers that support healthy Y-zone care at reasonable prices."

Meanwhile, Wiggle Wiggle is a lifestyle brand gaining great popularity not only among the MZ generation but also foreigners due to its vibrant colors and unique designs. On April 11, Wiggle Wiggle opened its second flagship store, ‘Wiggle Wiggle Zip Myeongdong,’ in the heart of Myeongdong, attracting over 10,000 visitors in three days and drawing significant attention. Notably, more than 70% of visitors were foreigners, demonstrating Wiggle Wiggle’s popularity regardless of nationality.