Amazon's Biggest Annual Sale Event on 16th and 17th
Amorepacific Group "Securing Global Growth Momentum"
Amorepacific Group announced on the 24th that it participated in 'Amazon Prime Day,' the online shopping event of the world's largest e-commerce company Amazon, and ranked first in the Beauty & Personal Care category.
'Prime Day' is the biggest annual discount event held for Amazon paid service members. This year, it took place over two days from July 16 to 17. Amorepacific Group participated with brands such as COSRX, Laneige, and Estra.
COSRX and Laneige swept the top three rankings in the overall Beauty & Personal Care category. COSRX's flagship product, 'Advanced Snail 96 Mucin Power Essence,' took first place, while Laneige's signature products, ‘Lip Glowy Balm - Berry Scent’ and ‘Lip Sleeping Mask - Berry Scent,’ ranked second and third respectively. Notably, Laneige’s ‘Lip Glowy Balm - Berry Scent’ sold out completely during the event.
Estra's 'Atobarrier365 Cream' ranked second in the Facial Cream & Moisture category, and 'Mise-en-sc?ne Perfect Serum' secured first place in the Hair Serum ranking.
An Amorepacific Amazon channel representative stated, "As the number of customers purchasing skincare and makeup products on the Amazon channel increases, growth in the Beauty & Personal Care category is accelerating," adding, "We will continue to expand global customer touchpoints through enhanced AI-driven marketing activities and search keyword optimization."
Since officially entering the North American market in 2002, Amorepacific Group has been targeting the market focusing on major global brands. Last year, the group strengthened its brand competitiveness by incorporating COSRX, famous for its 'Snail Cream,' as a subsidiary in the North American market.
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