CJ CheilJedang Donates Products Worth 200 Million KRW to Children at Risk of Food Insecurity

Conducted 'Hope Food Pack' Campaign with Partner Company Mijeongdang
Provided 2,000 People with Hetbahn Cupbap through Local Children's Centers
'Win-Win Cooperation' Social Contribution Model... Expansion with Partner Companies

CJ CheilJedang announced on the 23rd that it will carry out the 'Hope Food Pack' campaign, which provides meals for children struggling to have regular meals, in collaboration with its partner company Mijeongdang.

Jung Gil-geun, Vice President of CJ CheilJedang (left), Kim Sung-i, Chairman of the Korea National Council on Social Welfare (center), and Jung Jae-hyun, CEO of Mijeong, are posing for a commemorative photo at the 'Hope Food Pack' launch ceremony held on the 22nd at the Korea Social Welfare Center in Mapo-gu, Seoul.
[Photo by CJ CheilJedang]

CJ CheilJedang has been conducting this campaign annually since 2020. This is the first time a partner company has participated. This year, CJ CheilJedang will deliver approximately 200 million KRW worth of Hetbahn Cupbap, Bibigo soup dishes, Spam, and more to 2,000 children at risk of food insecurity through local children's centers nationwide. Many children at these centers often skip meals due to reasons such as both parents working, so the products will be provided during school vacations or weekends when there are no school meals.

Mijeongdang, which has collaborated with CJ CheilJedang for 20 years, will donate products such as two types of Halbae Rice Noodles for this campaign. Mijeongdang is part of CJ CheilJedang's win-win cooperation project 'Joyful Companion,' which discovers and nurtures competitive partner companies. By sharing expertise, the two companies have introduced products like 'Mijeongdang Soup Tteokbokki' and 'Mijeongdang Nutty Soybean Noodles.'

Jae-Hyun Jeong, CEO of Mijeongdang, which operates the Mijeongdang brand, said, "We are honored to participate in the campaign supporting children at risk of food insecurity on the occasion of our company's 60th anniversary. We will take the lead in the 'virtuous cycle of sharing' by giving back to society the help we have received from CJ CheilJedang." CJ CheilJedang Vice President Gil-Geun Jeong stated, "We plan to expand the Hope Food Pack into a sustainable, win-win cooperative social contribution model together with our partner companies."