Uniform Price of 2400 Won · 2+4 Free Gifts · 24% Discount, etc.
Convenience store Emart24 announced on the 23rd that it will hold a discount event through '24 Day' for one day on the 24th.
24 Day, held by Emart24 on the 24th of every month, was planned to imprint Emart24 in consumers' minds and encourage repeat visits. The products eligible for the 24 Day event change every month, and customers can enjoy benefits such as ▲24% discount ▲uniform price of 2,400 won ▲2+4 free giveaways for one day on the 24th of each month.
For this month's 24 Day, when paying with the event card (BC Card), Haagen-Dazs Strawberry Bar and Mini Cup (each 5,900 won) will be sold at a uniform price of 2,400 won, a 59% discount. For the 2+4 free giveaway event, CJ's Hetbahn Small Bowl (130g) was selected, offering 4 free bowls when purchasing 2. This means buying 6 bowls at the price of 2, making the regular price of 1,700 won per bowl effectively 566 won each.
Additionally, a 6-pack of Soju Saero 360ml bottles will be offered at 8,200 won, a 24% discount. On the Emart24 mobile app, starting from 10 a.m. on the 24th, the first 3,500 customers will receive a reservation pickup discount coupon to purchase Haagen-Dazs Strawberry (Mini Cup, Bar) for 2,400 won. Customers who receive the discount coupon can purchase Haagen-Dazs Strawberry (Mini Cup, Bar) at the discounted price of 2,400 won even without the event card.
24 Day has established itself as Emart24's representative event and is gaining popularity among customers. Sales of Coca-Cola 250ml and Gadeukchan Dosirak, which were the event products for last month's 24 Day, increased by 199% and 21%, respectively, compared to the previous week.
Kim Sang-hyun, head of marketing at Emart24, said, "We are holding 24 Day so that customers can think of Emart24 on the 24th of every month with exceptional discount benefits," adding, "We will prepare 24 Day events that customers can look forward to every month."
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