New Beer Product Selling 10 Million Bottles in Just 2 Weeks
10 Years of Sponsorship Since the First Event in 2015
Largest Scale Event Held at Jeonju Sports Complex from 25th to 27th
HiteJinro announced on the 22nd that it will participate as a sponsor in the 2024 Jeonju Gamac Festival, which will be held at Jeonju Sports Complex from the 25th to the 27th.
HiteJinro has been a sponsor of the Jeonju Gamac Festival for 10 years since 2015. During this year’s festival, the company will supply its newly released beer product, 'Terra Light,' brewed on the same day at the Jeonju factory. Terra Light has gained popularity, surpassing 10 million bottles sold within two weeks of its launch. Additionally, various brand promotion booths such as a So-Mac certification issuance event, instant photo booths, and tattoo sticker zones will be operated, along with drone shows, fireworks, K-pop dance performances, and DJ club parties.
The Jeonju Gamac Festival is inspired by Jeonju’s unique drinking culture of Gage Macju (Gamac) and was planned to revitalize the local economy and support neighborhood businesses, establishing itself as a representative regional festival. Last year, about 100,000 people visited over three days, and approximately 80,000 bottles of beer were sold. Marking its 10th anniversary this year, the festival plans to provide about 10,000 seats in a venue 1.5 times larger than last year. Facilities such as mobile restrooms and order kiosks will also be expanded.
Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "As a leading liquor company celebrating its 100th anniversary, we will spare no support to contribute to regional coexistence," adding, "We hope many visitors come to the festival to overcome the midsummer heat with freshly brewed Terra Light and various enjoyable activities."
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