YouTuber Gu Ja-eun's LS New Digital CF Hits 6.7 Million Views 'Big Hit'

Chairman Gu Ja-eun Directly Proposes Materials and Ideas
Cumulative Views Surpass 6.7 Million in 3 Weeks After Upload

Gu Ja-eun, chairman of LS Group, participated in the production of a new advertisement released on the group's YouTube channel 'LS TV,' which surpassed 6.7 million views and 2,300 comments within three weeks of upload, LS announced on the 22nd. Chairman Gu took part in the promotion to imprint the message that LS technology and products are integrated into various aspects of everyday life.

Digital advertising image of LS Group. [Photo by LS]

LS uploaded a new advertisement based on the core concept that "LS exists in every moment, everywhere." The ad conveys the message that LS technology is embedded in everyday items such as electric vehicles, beer, and gold rings.

Next to a speeding electric car, the phrase "Even future mobility electric vehicles would not exist without LS's eco-friendly solutions" was displayed. Beside a model drinking a refreshing beer, the phrase "Even a cold beer in the refrigerator would not be possible without LS's electrical technology" was inserted. Using this approach, five digital ads related to electric cars, beer, gold rings, pharmaceuticals, and telecommunications were created and uploaded.

Chairman Gu personally emphasized focusing on the "fun of unexpected twists" in the advertisement. He suggested various materials and ideas for the videos, including electric cars, beer, and gold rings, to the production team.

An LS official said, "We wanted to inform people that LS's technological capabilities permeate every corner of our daily lives, existing as a 'life solution.' We focused on combining twist elements that make the ads look like electric car or beer commercials to deliver the LS brand to the public in an easy and entertaining way."

Gu Ja-eun, Chairman of LS Group, appeared in a video on LS Group's YouTube channel 'LS TV' in May last year, saying, "None of this works without LS."
[Photo by LS TV]

Previously, in May last year, Chairman Gu made a cameo appearance in the 'LS Model Challenge' series, specifically in the 'Electric Power' episode acted by actor Lim Won-hee, which garnered 1.37 million views. The content highlighted LS's eco-friendly low-power technologies embedded in refrigerators, smartphones, microwave ovens, and electric vehicles. In the commercial, Chairman Gu said, "None of this works without LS."

An LS official stated, "While last year's advertisement aimed to raise awareness of the LS brand, this year we planned digital commercials to generate interest in LS's core business. Moving forward, we will continue to enhance communication with customers and the public through high-quality content unique to LS, focusing on increasing brand value."