Shinsegae Centum City Opens 'Haribo Living' Filled with Cute Characters

Global Jelly Brand 'Haribo'... Now Selling Living Goods

Shinsegae Centum City is opening a 'Haribo Living' store on the second basement floor of the mall until the 8th of next month, showcasing a variety of living goods for children and kidults (kids + adults).

Haribo Living.

Haribo Living is a brand that sells lifestyle products from the global jelly brand Haribo, which has been loved for over 100 years, captivating consumers by featuring its iconic character 'Goldbaren' and more.

Featured items include a lunchbox set with a figure jelly attached, a Goldbear clear cup, a picnic bag, and Haribo plates and mugs made of New Bone porcelain.

A special promotion is also underway, offering limited-quantity gifts such as Haribo stickers, Goldbaren bottles, and storage boxes depending on the purchase amount.