Naver announced on the 19th that it will hold the 'Enjoy Today, Favorite Naver App' event, where users can enjoy various content on the Naver application home feed and also earn Naver Pay points.
'Enjoy Today, Favorite Naver App' is an event that signifies users finding and discovering enjoyment in the Naver app.
Naver will run the 'Enjoy Today, Favorite Naver App Home Feed Edition' from the 24th of this month until the 6th of next month. Next month, the 'Enjoy Today, Favorite Naver App Clip Edition' will be held. When users scroll down the home feed to browse content and tap the event sticker appearing on the home feed, they will automatically receive random points. The location where the event sticker appears changes daily at midnight.
Every day, Naver will randomly award up to 10,000 KRW in Naver Pay points to the first 200,000 logged-in users who tap the sticker. Additionally, among users who participate in the event every day for 14 days, 100 will be selected by lottery to receive an extra 100,000 KRW in Naver Pay points.
Meanwhile, the home feed is an AI-based hyper-personalized content recommendation service introduced by Naver last year. It recommends various content within the Naver ecosystem?such as blogs, cafes, Clips, Naver Influencers, and premium content?tailored to each user's activities and interests using AI technology. During the Enjoy Favorite Naver App event period, Naver plans to showcase related content on the home feed in line with the Paris Olympic season.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
