25th Anniversary of Opening: Global Popular Beverage and Food Buyers Event
From the 19th to the 1st of Next Month
Starbucks Korea announced on the 18th that it will hold a 'Global Journey' event for customers who order popular global Starbucks drinks and foods to celebrate the 25th anniversary of its opening.
The Global Journey event, which will be held from the 19th until the 1st of next month, consists of two events: the 'Global Passport,' which offers the fun of collecting stamps from different countries, and the 'Global Ranking,' where customers can earn points daily.
The Global Passport event is inspired by passports and stamps. When customers order one designated drink or food item from each country's stamp selection via Siren Order, the corresponding country's stamp is automatically added to their registered reward account's 'Global Passport.'
The event countries are six in total: Korea, the United States, Japan, the United Kingdom, France, and Italy. Customers who collect all six stamps within the event period and complete their Global Passport will receive one free drink coupon.
Stamps can be earned only once per country to encourage customers to experience various drinks and foods from different countries. The free drink coupons will be distributed collectively on the 9th of next month.
Additionally, during the Global Journey period, customers will earn points each time they purchase one of the six event drinks or nine event food items. The final ranking based on accumulated points will be reflected to provide special rewards in the 'Global Ranking' event.
For each event item, drinks earn 3 points and foods earn 5 points. After the point accumulation period ends, the top 10 customers with the highest points will receive a one-year free drink coupon, and the 11th to 200th place customers will receive a one-week free drink coupon. Furthermore, among the 19,800 customers ranked below, 5,000 will be randomly selected to receive one of three items: a 25th anniversary calendar block, one free drink coupon, or one 1+1 coupon.
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