From the 19th, price reductions on meal kits, rice, soup, kimchi, etc. in Inha
40% of all products are subject to price cuts
Price reduction range from 5% to 20%
Emart announced on the 18th that it will reduce the prices of its premium private brand (PB) Peacock products by up to 40% starting from the 19th.
Out of the approximately 700 products operated by Peacock, about 300 products will have their prices lowered, accounting for 40% of the total Peacock product lineup. Among these, around 100 products will see price reductions of 20% or more.
Emart announced on the 18th that it will reduce the prices of its premium private brand (PB) Peacok products by up to 40% starting from the 19th. [Photo by Emart]
The discounted products focus on essential food items such as ▲meal kits ▲soups and stews ▲fried rice ▲kimchi ▲milk. These prices will be reduced by a minimum of 5% and up to 40% compared to previous prices.
For meal kits, prices of 10 products including Mille-Feuille Nabe, Beef Bulgogi, Shrimp Gambas, and Chuck Steak Chop Steak will be lowered. The 'Mille-Feuille Nabe 1003g' will be sold at 16,800 won, 3,000 won cheaper, and the 'Shrimp Gambas 544g' will be priced at 12,980 won, reduced by 2,000 won.
Prices of about 20 types of 'refrigerated soups and stews' such as Kimchi Jjigae, Yukgaejang, and Seolleongtang will be lowered by 600 to 2,500 won. Six types of 'frozen fried rice' including Chadol Kkakdugi Fried Rice and Shrimp Fried Rice will be discounted by up to 3,000 won, increasing the number of cost-effective products priced under 10,000 won.
Essential products such as kimchi, milk, and bottled water are also included in the price cuts. 'Crisp and Refreshing Whole Kimchi 3.3kg' will be sold at 19,900 won, 6,900 won cheaper; 'The Class Milk 900ml' will be priced at 2,280 won, reduced by 650 won; and 'True Water 2ℓ×6' will be sold at 2,880 won, 600 won cheaper. Prices of popular frozen convenience foods such as dumplings, tteokbokki, pork cutlets, grilled short rib patties, and hot dogs, as well as products developed in collaboration with famous restaurants like Jackson Pizza and Loco’s BBQ, will also be lowered.
Emart decided on this price reduction to instill the motto of "selling essential products at affordable prices" into Peacock as well, aiming to enhance grocery competitiveness and customer satisfaction. Peacock plans to strengthen its identity as a 'premium cost-effective' brand by selling key products at optimal prices, combining quality and price competitiveness.
Peacock will also accelerate product development. It plans to develop more than 100 new products and renew over 50 existing products in the second half of this year. Product development will focus on items applying chef recipes from the Peacock Secret Laboratory and launching unique collaboration products. Through market research, Peacock aims to allow customers to experience various dining menus at home, developing Southeast Asian gourmet dishes such as 'Singapore Cereal Shrimp' and 'Thai Tom Yum Wonton.' Existing products will also be periodically evaluated and renewed to improve quality.
No Byeong-gan, head of Peacock PL products, said, "By implementing price reductions on essential food items, Peacock is joining the frontline to strengthen Emart’s core business competitiveness," adding, "As Emart’s premium food brand, we will also focus on developing and renewing high-quality products that meet customer expectations."
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