'Unfading Popularity'... K-Content Tops 'Most Played Music Videos' in the UK

Standing Shoulder to Shoulder with Ed Sheeran and Adele

'Pinkfong Baby Shark' (Baby Shark·Baebi Syakeu) has ranked number one on the UK Official Chart for the 'Most Streamed Music Video.'

On the 17th, The Pinkfong Company announced that Pinkfong Baby Shark recorded over 271.96 million streams in the UK alone, setting the record for the 'Most Streamed Music Video.' The UK Official Chart, considered one of the world's two major music charts alongside the US Billboard, celebrated its 10th anniversary this year since incorporating streaming data into its charts in 2014, and announced the most popular music rankings in the streaming era.

The Pinkfong Company stated, "The hit list by category released together includes leading contemporary artists such as Ed Sheeran, Adele, Taylor Swift, and Sam Smith, placing Pinkfong Baby Shark shoulder to shoulder with global singers. This record is not only the first and only among K-pop and K-content but also unique among kids' family songs worldwide, making it even more meaningful."

Pinkfong Baby Shark has ranked first in the UK Official Chart for 'Most Streamed Music Video'.
[Image source=The Pinkfong Company]

Pinkfong Baby Shark's popularity in the UK began in earnest in 2019. Following its 6th place on the Official Singles Chart in January 2019, it ranked 8th on the all-time most streamed chart in November 2022. Since then, it has continued its long-term success. In July last year, it also received '4X Platinum' certification for selling over 2.4 million copies in the singles category from the British Phonographic Industry's 'BRIT Certified.'

Not only in the UK but also in the global music market, Pinkfong Baby Shark's achievements have been even more outstanding. In 2019, it caused a sensation by entering the US Billboard Hot 100 for 20 consecutive weeks, surpassed 1 billion cumulative streams on the world's largest music streaming platform, Spotify, and proved its global influence by becoming the first Korean animation to receive the official 'Gold' certification from the French National Syndicate of Phonographic Publishing (SNEP).

Kim Min-seok, CEO of The Pinkfong Company, said, "Pinkfong Baby Shark, which swept the global music market, has once again proven its impact as a global IP by charting as the most loved music in the UK, the birthplace of pop, for 10 years." He added, "We will continue to strive to present family entertainment content that fans worldwide can enjoy across borders and generations, not only with Pinkfong Baby Shark but also with future projects."