Hite Jinro Celebrates 100th Anniversary with 'Neighborly Love Sharing Sponsorship' Event

Support of Daily Necessities for a Total of 300 Households Including Families of National Merit Recipients and Youth Preparing for Independence

HiteJinro, celebrating its 100th anniversary this year, announced on the 17th that it will carry out the 'Neighborly Love Sharing Sponsorship' to share warm affection with precious neighbors around them in gratitude for the consumer love received over the past 100 years, coinciding with the 100th anniversary of its founding.

Separate from the existing sharing activities targeting marginalized groups, the company has expanded its sharing activities to include groups in need of attention and care, such as national merit recipients including independence activists, youth preparing for independence, and grandparent-headed families (grandparent foster care families).

Jung Se-young, Executive Director of HiteJinro (left), and Shin Jeong-won, Head of the Green Umbrella Children's Foundation, are holding a donation ceremony and taking a commemorative photo at the HiteJinro Seocho Building on the 16th.

HiteJinro will deliver sharing kits mainly composed of the most needed items for each target group to a total of 300 households, 100 households each of national merit recipients' families, youth preparing for independence, and grandparent-headed families (grandparent foster care families). The kits for national merit recipients' families will consist of daily necessities and food products, while youth preparing for independence will receive household appliances and other items necessary for their first home. For grandparent-headed families, HiteJinro will sponsor food kits from 'Farmjoa,' an agrifood company in which it has equity investment.

Kim In-gyu, CEO of HiteJinro, said, “I hope that our precious neighbors in the local community will never be left out and will always be together,” adding, “As the first leading liquor company to reach its 100th anniversary in the industry, we will practice activities to care for vulnerable groups and spread the management value of ‘sincerely doing more (多).”