Lotte Home Shopping Supports Cooling Appliances for Vulnerable Groups in Yeongdeungpo-gu to Prepare for Heatwave

Donation of 80 Million Won and Air Conditioning Appliances Delivered to 225 Households

Lotte Homeshopping announced on the 17th that it donated 80 million KRW to the Yeongdeungpo-gu Social Welfare Council to support a healthy summer for the underprivileged, delivering cooling appliances such as circulators and portable fans to 225 vulnerable households.

Since 2016, Lotte Homeshopping has supported the underprivileged every summer not only with health foods but also with summer bedding items such as summer blankets and cooling pillows. The 'Sharotte Volunteer Group,' composed of Lotte Homeshopping employees, has delivered homemade Samgyetang to 1,800 neighbors in need to date.

Lotte Homeshopping donated 80 million KRW and air-cooling appliances to the Yeongdeungpo-gu Social Welfare Council to support the healthy summer of underprivileged groups amid the unprecedented heatwave. (From left) Kang Jae-jun, Head of Channel Division at Lotte Homeshopping; Choi Ho-kwon, Mayor of Yeongdeungpo-gu; Park Young-jun, Chairman of Yeongdeungpo-gu Social Welfare Council.
[Photo by Lotte Homeshopping]

This event is part of Lotte Homeshopping's social contribution program 'Hope Suragan,' which has been ongoing for 10 years since 2015 in the Yeongdeungpo area where its headquarters is located. Hope Suragan is a sharing activity that regularly prepares and delivers side dishes to the underprivileged in the Yeongdeungpo area. It has supported a total of 391 sessions and about 65,000 side dishes so far, delivering holiday foods during Seollal and Chuseok, health foods in summer, and kimchi for kimjang in winter. Additionally, since 2022, for three years, it has been conducting a sharing activity where professional photographers take longevity portraits for elderly living alone who cannot afford to prepare such photos due to financial difficulties.

Kang Jaejun, Head of Channel Division at Lotte Homeshopping, said, “We hope this will be of some help to the elderly exhausted by the heat, and we plan to continue various sharing activities that benefit the local community.”