NH Investment & Securities announced on the 16th that its YouTube channel, 'Investment Login by NH Investment & Securities' (hereinafter Investment Login), won the Financial Innovation Grand Prize at the Social i-AWARD hosted by the Korea Internet Professionals Association (KIPFA).
Investment Login by NH Investment & Securities was praised for boldly lowering the brand entry barriers to make stock investment easily relatable and accessible even to those unfamiliar with it. Additionally, the creative content and the fact that it grows and communicates with future customers, the MZ generation (Millennials + Generation Z), received high marks from the judging panel. The Social i-AWARD is the largest and most prestigious social internet service innovation award ceremony in Korea, recognizing the most innovative and exemplary social media service cases using social networking service (SNS) media platforms such as blogs, Facebook, Instagram, and YouTube for internet branding, information service channels, and digital video innovation cases.
Investment Login YouTube entered the competition for the first time this year and achieved high scores across all categories, earning the Financial Innovation Grand Prize. Since last year, under the slogan "UP + 生 (UPsaeng): a channel that nurtures potential," the channel has provided differentiated content that nurtures the potential of people in their 20s and 30s and delivers messages that can upgrade their lives. This includes 'Tteoksangmate,' where two MZ individuals living a "God生 (Godsaeng)" life collaborate their talents to create synergy, and 'Good Deeds Expert,' an experiential entertainment content featuring popular model and broadcaster Jeong Hyuk, who experiences good deeds that change the world and conveys the message that small actions in daily life can transform the world. Furthermore, in May, Jeong Hyuk, who grew as a Good Deeds Expert, launched 'Secret Shareholder,' a series where he starts investing and learns the investment secrets of shareholders worldwide, gaining about 1.5 million subscribers and growing in popularity.
Jung Joong-rak, Head of the Asset Management (WM) Digital Business Division, said, "We operate Investment Login with the intention of making investment familiar to the MZ generation who are starting investing for the first time in their daily lives," adding, "We hope it will continue to grow with our customers and become a channel that helps their investment lives."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
