Membership '#Pulmuone Lounge'
AI Recommendation Service Launching
Focusing on Sustainable Products
Pulmuone announced on the 16th that its integrated brand shopping platform '#(Shop)Pulmuone' has been revamped by adding various services to strengthen the identity of a sustainability-oriented shopping mall, expand customer participation, and enhance convenience.
First, #Pulmuone introduced its first membership program, the activity points system '#Pulmuone Lounge,' which embodies the value of sustainability. The purpose is to provide more benefits to customers who are highly interested in #Pulmuone's sustainable food and practice value consumption. The #Pulmuone Lounge, opened on My Page, expresses Pulmuone's commitment to plant-based orientation, animal welfare, and eco-friendliness through various activities. Customers who participate in sustainability-related missions receive 'Earth Love Badges' and 'Activity Badges' that can be used as shopping points. Additional benefits are given to customers who participate in new monthly missions.
#Pulmuone also launched an AI recommendation service centered on certified products from Allga Whole Foods (hereafter Allga), which operates as a mall-in-mall within #Pulmuone. Allga sells a variety of sustainably certified foods, including animal welfare products, low-carbon certified, MSC, and ASC certified products, making it a particularly useful service for customers interested in sustainable food consumption.
Services to enhance user convenience are also introduced. The 'Notification Center' allows users to check individual notifications related to orders and deliveries, customer center inquiries, coupons and points, promotions, products, and events in a feed format. Additionally, the 'AI Recommendation Service' has been expanded to save customers' shopping time, and a new 'Repurchase Recommendation Service' has been established to recommend products based on customers' purchase frequency. Furthermore, the #Pulmuone page has been revamped with a customer-centric approach by intuitively improving the user experience (UX) and user interface (UI).
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
