"Power of AI"... Samsung Electronics Ranks No.1 in Global Smartphone Market Share for 2 Consecutive Quarters

Samsung's Market Share at 19% in Q2... Apple at 16%
"Galaxy S24 Series Maintains No.1 with AI"
Apple Lowers Prices in China to Defend Market Share

Samsung Electronics ranked first in the global smartphone market in the second quarter of this year.

Galaxy S24 Ultra Titanium Gray / Photo by Samsung Electronics

According to market research firm IDC on the 15th, Samsung Electronics' smartphone shipments in the second quarter amounted to 53.9 million units. Its global market share was 18.9%. Apple's shipments were 45.2 million units, accounting for a market share of 15.8%.

Samsung Electronics secured first place for two consecutive quarters, following the previous quarter. Samsung's shipments in the first quarter were 60.1 million units, with a market share of 20.8%. Apple recorded shipments of 50.1 million units (17.3%).

IDC attributed Samsung's retention of the top market share to the launch of its AI smartphones, the Galaxy S24 series, and its Galaxy AI strategy earlier this year.

Apple's strategy of lowering the selling price of its products in China to boost sales volume was analyzed to have influenced its defense of market share.

Following Samsung Electronics and Apple were Xiaomi (14.8%), Vivo (9.1%), and Oppo (9.0%), respectively.

Global smartphone shipments in the second quarter of this year reached 285.4 million units, showing a 6.5% growth compared to the same period last year.