[AI Revolution] "Twinit: AI Finds the Perfect Cosmetics for You"

AI Makeup Solution 'TwinIt' Development
"Compete with Big Tech? With a Vertical Strategy"
Highly Scalable Beauty Industry... Domestic and International Opportunities

If consumers could purchase cosmetics perfectly suited to their skin without having to visit a physical store, their satisfaction would increase significantly. Dongyun Lee, CEO of Antreality, has developed an artificial intelligence (AI) and data-driven makeup solution called 'Twinit.' Twinit analyzes a variety of information such as facial shape, skin tone, and skin type by capturing a 360-degree image of the user's face with a smartphone camera. It recommends products tailored to each individual's characteristics and even suggests their personal color, allowing users to resolve beauty concerns from home.

After trying Twinit as an application, I was able to virtually experience various shades of lip products, such as coral and pink. This is expected to reduce the hassle of applying and removing lip products one by one at the store to find the right color for me.

In a recent interview with Asia Economy, CEO Lee stated, "I determined that startups must focus on sharp vertical industries to compete with big tech in the AI era," and added, "We secured an early lead in the beauty industry with digital human technology and established competitiveness in the AI beauty solution sector based on diverse data." He continued, "In the second quarter of this year, we achieved the milestone of securing a client by signing an official licensing agreement with the top customized eyewear brand in Korea."

The domestic cosmetics industry still largely remains a traditional manufacturing sector, making it an area with strong demand for AI technology adoption. CEO Lee said, "With hyper-personalization and online transformation emerging as mainstream trends, I saw a real opportunity in the beauty industry," and explained, "Based on my experience developing immersive AI avatars on virtual reality platforms, I pivoted toward the beauty market."

Lee Dongyun, CEO of Ant Reality, is explaining the company's services while demonstrating the AI makeup solution "Twinit" at the office in Gangnam-gu, Seoul. Photo by Heo Younghan younghan@

He believes that a vertical strategy combining AI with the rapidly growing K-beauty market will be effective. He noted, "Although all export indicators declined last year, the cosmetics-related industry saw growth." He also highlighted the high potential for expansion not only in cosmetics but also in eyewear, diet, dermatology, and plastic surgery, as well as into the broader beauty and medical sectors in the future.

After graduating from the Department of Industrial Engineering at KAIST and gaining AI development experience at various companies, CEO Lee founded the company in October 2021. Since its founding, he has joined five presidential overseas business delegations, seeking opportunities in international markets. Buoyed by winning a CES Innovation Award this year, he is actively pursuing global expansion, including the establishment of a U.S. subsidiary. He has held multiple meetings with globally recognized beauty companies and, earlier this month, traveled to Japan to meet with a local client.

The company is also actively communicating with government agencies and local governments to expand its network of partners. It has formed augmented reality (AR) simulation service partnerships with over 200 well-known makeup brands, including Giverny and Jung Saem Mool. Starting from the 23rd, the solution will be available for hands-on experience at the permanent exhibition hall in 'Be The B,' a complex cultural space operated by the Seoul Economic Promotion Agency.

CEO Lee stated, "For the time being, we plan to focus on business-to-business (B2B) operations targeting domestic and international beauty companies," and added, "We aim to implement a one-stop AI beauty solution that encompasses skin diagnosis and information provision, virtual makeup, and automatic product recommendations."