The premium shabu-shabu brand 'Shabu All Day' opened a new location, 'Uijeongbu Minrak Branch,' on the 10th in Minrak-dong, Uijeongbu-si, Gyeonggi-do. The newly opened Uijeongbu Minrak Branch spans a total area of 1,074㎡ (325 pyeong), making it the largest store within the 'Shabu All Day' brand to date.
The Uijeongbu Minrak Branch notably introduces an expanded hotel-style salad bar with over 120 varieties, significantly increasing from the existing salad bar menu, offering customers a wider range of choices. Customers can enjoy shabu-shabu while simultaneously tasting a variety of hotel-quality salads, providing a richer and more luxurious dining experience.
A representative of 'Shabu All Day' stated, "The Uijeongbu Minrak Branch was prepared to be more than just a shabu-shabu restaurant; it is a place where customers can have a special gourmet experience." They added, "By expanding the salad bar menu from about 60 varieties to over 120, we plan to offer customers more choices and a premium dining experience."
They also added, "We have always prioritized customer satisfaction based on the best ingredients and service, and through the newly enhanced and enriched Uijeongbu Minrak Branch, we aim to provide many customers with a special gourmet experience." The newly launched Uijeongbu Minrak Branch will establish itself as a place where customers can enjoy the finest shabu-shabu and hotel-style salad bar in a spacious and comfortable environment.
Meanwhile, Shabu All Day has opened its 18th branch within one year of its launch, with 37 franchise contracts completed nationwide, leading to continuous new openings across the country. The business is progressing with a goal to open up to 60 branches this year. It is reported that recently opened major stores have recorded monthly sales of 500 million KRW, continuing a successful streak, and the brand is being recognized as a major new player in the dining market after a long time.
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